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DAVINES STORY

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of expertise, Davines began creating its own brand of hair care products exclusively for salons.


“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.” Davines Sustainable Beauty Manifesto.


Since the beginning, Davines had focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.


Its style is a reflection of curiosity and openness to the world – different cultures, customs, and people that truly inspire them – and its Italian perspective of history and art, design and fashion, culture and lifestyle. Davines loves things that reflect simplicity and harmony because their beauty is always modern. Although the brand is in tune with today’s mood, it’s set out to create concepts and products that are destined to become classics with their timeless appeal.


More than two decades later, the Davines community spans over 80 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although it continues to grow, with headquarters in Parma, New York City, Paris, London, Mexico City and Deventer (Holland), Davines’ roots are firmly planted in its beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

 

DAVINES & ANGELO

Angelo Seminara has been an integral part of Davines since the beginning of 2011. A partnership that has been going from strength to strength through the years thanks to the union of purpose, a common vision and the projects undertaken together. The role of Artistic Director has seen him involved on the stage at international events, and in the development of the Davines Collections; a crescendo of artistic creations that continue to inspire hairstylists around the world. His aim: enhancing the feminine figure without flaunting its beauty, but rather allowing its naturalness and elegance to reveal themselves.


“Davines and I are perfectly in tune with each other. The company supports my creativity and my desire to innovate. The relationship between us in the past four years has been positive, both for my career and for Davines”. An agreement that extends to the level of values: “The commitment by Davines in support of the environment, in the choice of ingredients, and its ethical vision are ideals which I share fully and whose pursuit constantly injects new life into this partnership”, Seminara concludes.