Your Hair Assistant is the new Davines line conceived and designed by the brand’s Artistic Director, Angelo Seminara. This project is the expression of the artistic union between Davines and the internationally-renowned hair stylist. For the first time, Davines is putting the formulation skills of its own Research Laboratories at the disposal of its vision. Your Hair Assistant becomes the natural expression of Seminara’s flair: “It took three years’ development, and constant attempts and re-formulations. I am a perfectionist and throughout my career I have used many products by different brands, often mixing them because I was never happy with the result. This is why I wanted to create a line whose products would work in synergy and complement one another. I am really happy with the result: I have been wanting to realize this project for a long time, but only with a brand in which I believed and that would share my vision of sustainability.
The products of the Your Hair Assistant line are formulated to support personal inspiration, offering the highest performance in each phase of the creation of the hair style: from preparation, to styling and finishing. Seven products that correspond to the steps of creating the perfect look. Inspiration is drawn from women’s natural beauty, always celebrated in Angelo Seminara’s collections. All the products are enclosed in Zero Impact® packaging. The sophisticated fragrance, a bouquet of jasmine and mint, lingers discreetly in the hair even after use.
Hair: Angelo Seminara Davines Artistic Director
Colour: Edoardo Paludo Davines International Creative Colour Ambassador
Make up: Laura Dominique
Photographer: Jenny Hands
Stylist: Danielle Van Camp