British Beauty Entrepreneur, George hammer, joins forces with renowned Editorial Hair Artist, Angelo Seminara

George Hammer, Urban Retreat Founder, today announced a new partnership with award-winning Hair Stylist and Global Goldwell Ambassador, Angelo Seminara. This partnership will be the marrying of experiential excellence with the leading innovator in hair design and hair concept.

“I believe Angelo to be the best hairdresser in the world – and this is not only in my opinion; this delivers the perfect partnership between artistry and business.”

–George Hammer, Founder of Urban Retreat

Angelo Seminara has not only been crowned British Hairdresser of the Year four times, he is a globally celebrated hair stylist and inspirational hairdresser of his generation. He is recognised for his avant-garde, breath-taking creative collections, with flawless attention to detail, as well as challenging the norm.

From futuristic new shapes, textures, finishes to 3D-colours, Angelo is constantly sought after by curators of fashion and style exhibitions in the global fashion capitals. Seminara has just signed as Global Ambassador for Goldwell, to create limited-edition product collections and inspire innovative services for Goldwell, a salon-exclusive brand of Kao Salon Division.

Angelo Seminara’s first flagship salon in Urban Retreat in Knightsbridge, is located in London’s prime luxury location, which is not only a destination for international tourists, but also a residential area to the wealthy. These residents have high-end restaurants and shops, including the iconic Harrods department store, but most importantly, Urban Retreat on their doorstep.

Together with George Hammer’s expertise in the beauty and hospitality business, especially his talent to present many internationally famous brands to the UK, paired with Angelo’s representation in the hair industry, the new hair salon will be a strong contender for the best hair salon in Europe. 


Urban Retreat is the ultimate hair, beauty and spa destination in London. Nestled in Knightsbridge, over five storeys in a former aristocrat’s mansion, Urban Retreat is not only a home from home for our customers, but an elegant wellness paradise with a range of luxury treatments and services. Urban Retreat provides each client their own tailored experience, hosts unique events in the beautiful space, and also houses premium retail products from the world’s finest beauty houses.

Angelo Seminara is one of the most captivating and original hair stylists of our time. Four times winner of the BHA British Hairdresser of the Year Award (2007, 2010, 2012 and 2016) and three times winner of the Grand Trophy AIPP Award (2012 and 2016), Angelo quickly gained a great reputation in the high-end fashion arena. His work is hugely influential and is avidly followed by hair professionals, photographers, stylists and models the world over.

Goldwell is a salon-exclusive brand of Kao Salon Division. Its professional hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Kao Salon Division is part of the Skin Care and Hair Care Business of Kao Corporation, offering professional products and services to stylists around the globe. Goldwell’s complete portfolio, advanced hairdresser training program, and deep expertise together create a full-service brand, meeting all salon stylist and client desires. Event each year, Goldwell translates the latest trends in hair and fashion to inspire stylists around the world.