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Your Hair Assistant

Your Hair Assistant is the new Davines line conceived and designed by the brand’s Artistic Director, Angelo Seminara. This project is the expression of the artistic union between Davines and the internationally-renowned hair stylist. For the first time, Davines is putting the formulation skills of its own Research Laboratories at the disposal of its vision. Your Hair Assistant becomes the natural expression of Seminara’s flair: “It took three years’ development, and constant attempts and re-formulations. I am a perfectionist and throughout my career I have used many products by different brands, often mixing them because I was never happy with the result. This is why I wanted to create a line whose products would work in synergy and complement one another. I am really happy with the result: I have been wanting to realize this project for a long time, but only with a brand in which I believed and that would share my vision of sustainability.

The products of the Your Hair Assistant line are formulated to support personal inspiration, offering the highest performance in each phase of the creation of the hair style: from preparation, to styling and finishing. Seven products that correspond to the steps of creating the perfect look. Inspiration is drawn from women’s natural beauty, always celebrated in Angelo Seminara’s collections. All the products are enclosed in Zero Impact® packaging. The sophisticated fragrance, a bouquet of jasmine and mint, lingers discreetly in the hair even after use.

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Star Icons

Star Icon is a Davines collection: contemporary cuts with timeless charm, taking us back in time. The collection is an invitation to express yourself, to be bold enough to represent your own personality in visual form, in high style and sophistication.

In this collection, Angelo Seminara has been inspired by great divas from the art, music and show business worlds of days gone by. Starting with the ‘20s and continuing through the decades up until the ‘80s, Seminara has revealed the secrets of unique and timeless women, discovering that the key to their charm is eternity.

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Rebel

Rebel is simple, yet sophisticated, assertive and sometimes biting. It is an attitude that every woman knows, be it in an open or hidden way, at a young or mature age. You can dare, be exuberant in expressing yourself without losing femininity. You can be assertive and authentic at the same time. So this collection belongs to every woman.

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Iconic

The iconic collection is inspired by beauty itself, the beauty hidden inside every woman making her timeless. This proposal is the result of an extensive research on forms – in architecture, in nature and in urban elements – that influenced both cuts and textures ushering elegance to its highest expression. Cuts and style together with colouring techniques create harmonious, portable and evocative looks, emphasizing the main chromatic families: intense chocolate, vibrant red, warm and cold blond.

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Goldess

The mythical Roman goddess Aurora – the bringer of the dawn – inspired GOLDESS. Warm but metallic colour radiates through the collection, with yellow gold, pink gold and copper hues shimmering seductively in the hair as it freely moves. GOLDESS cuts deliberately look grown-out, emphasising the softness of melding different lengths and the simplicity of natural styling.

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Shine

Just as light reflecting on a silvery surface looks different depending on the viewing angle, SHINE styles deliver similar unpredictable flashes thanks to the Flamboyage colour technique. SHINE focuses on classic shapes and lines: short cuts in merging shades of blue and silver, medium cuts highlighted by rays of violet and black to long cuts replete in full chromatic glory.

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Woodland

The magic of a forest glade is evoked in WOODLAND, where variations of light and shade play on differing hair lengths to intensify the dreamy quality of the collection. Moving between clear lines and unstructured volume, WOODLAND cuts are all enhanced with the Flamboyage Meche colouring technique to create warm and woody shades resplendent of the forest.

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Sleek Swan

SLEEK SWAN is inspired by the gentle movement, monochromatic purity and the clear graphic outline of a swan’s silhouette. These looks play on clear contrasts of black and white with iridescent shades of plumage nestling quietly in the background. Scissors and razors cut clean lines, creating shapes which are free to move at will, thanks to soft styling to gently emphasise character and strength.

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Mother of Pearl

Mother Nature’s mother-of pearl is the inspiration behind this collection of simple yet versatile cuts, illuminated by glistening hues to brighten the hair with unpredictable glimmers. MOTHER OF PEARL presents unique colour combinations such as green, blue and purple, violet, green and copper or lilac, grey and platinum. Shimmering, reflective shades to enliven easy wear, simple shapes.

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Click

Refined natural harmony and innocent sensuality ooze from gorgeous faces and sublimely feminine styles in CLICK. Creating the effect of a photograph merging with a watercolour painting, this collection of delicate images delivers a feeling of gentle harmony between woman and nature, movement and grace, supple shapes and subtle colour hues.